The growing 50+ market is huge and still hugely under served. It is therefore interesting to note that STA, the Student Travel Agency, has recognised this is a potentially lucrative market segment and has launched a new travel agency called Bridge The World (see www.bridgetheworld.com). The spokesmen state that these are the people who are likely to have the time to travel because they are fully or partially retired. Another critical factor to their success has to be the fact that the 50+ are also more likely to have the money to enjoy long haul travel as the initial focus is on Australia, New Zealand, Asia and South Pacific.
It will be interesting to see how this business progresses. An initial observation is that the travel insurance only covers individuals up to the age of 70, which seems quite young and limiting. The other key aspect is what impact concerns about the environment will have on potential customers.
At least it is an example of a Business finally taking the older market more seriously.
About Me
- Judith Cork
- I am a business consultant with expertise in business ethics and the over fifties market (the "grey" areas!) I've called this blogspot "business in the buff" because transparency and fair treatment of stakeholders are key to engendering ethical behaviours in organisations.I believe that "everyday business ethics" produces better decisions and better outcomes. By developing business reputation you can build trust, by building relationship and opportunities with stakeholders you can boost value. My services include business ethics' audits,coaching, team debates,workshops and projects. I can listen and provide you with professional, practical and confident questioning with your business issues central to the exercise. My values are based on a strong belief that people come first, a firm commitment to customer focus and a personal affinity to business models which promote sustainable profitability. www.judithcork.co.uk