65 and still buying

The ONS today published figures to show that of the 395,000 men and 417,000 women aged 65 in 2012, 10% and 14% respectively are expected to survive until the age of 100.

That's another 35 years of these age groups wanting and needing all kinds of existing and new products and services. It presents a massive marketing opportunity for anyone willing to research, develop insights and understanding, segment and target. It is still such an under-serviced market and one that will become increasingly relevant as families experience multiple generations growing older together!