I've just been reading a really interesting report published by the ILC entitled "Fiction, Facts and Future of Older People and Technology".
It makes a number of really good points, such as, "words do more than describe the world, they create it", which is an interesting comment on the terminology we use to refer to older people and the danger of creating a world that we are trying to avoid by careless attention to detail.
It then mentions the contemporary gerontologist's view of ageing "we should understand ageing not in terms of disability, dependency and disadvantage but as a project of identity, experience and meaning".
I think we'd all find this a more motivating and acceptable approach to ageing and if we can keep on reinforcing these kinds of positive words in relation to getting older then hopefully the creation of this world will follow.
About Me
- Judith Cork
- I am a business consultant with expertise in business ethics and the over fifties market (the "grey" areas!) I've called this blogspot "business in the buff" because transparency and fair treatment of stakeholders are key to engendering ethical behaviours in organisations.I believe that "everyday business ethics" produces better decisions and better outcomes. By developing business reputation you can build trust, by building relationship and opportunities with stakeholders you can boost value. My services include business ethics' audits,coaching, team debates,workshops and projects. I can listen and provide you with professional, practical and confident questioning with your business issues central to the exercise. My values are based on a strong belief that people come first, a firm commitment to customer focus and a personal affinity to business models which promote sustainable profitability. www.judithcork.co.uk