Boomer women are the key demographic for the next decade

Bridget Brennan author of "What women want when they shop" is asked:

" Which of the trends in your trend chapter has strengthened the most since you first published the book, and which do you expect to be the most important in the next decade?"
Her reply:

"Boomers! Boomer women are the key demographic for the next decade. They are enormous in number, they have the largest amount of wealth in this country, and yet most advertisers and marketers don’t spend any time marketing to people over the age of 54.It’s a huge miss for firms that choose to ignore this segment".