Walmart are now starting to sell coffins on-line at prices under cutting many funeral homes in the US. The prices are around $895 for a "Dad Remembered" steel model. Asda in the UK is starting to sell walking sticks and mobility aids in some stores. Does this mean that after so many years we're nearly at the "tipping point" where relevant new products and services targeting the needs of older people will become mainstream? I hope so, it's been a long time coming....